Last updated: August 2026

I’m Lauren Thomas, trading as Safe & Sound Sleep Co.

This Privacy Policy explains how I collect, use and look after your personal information when you visit my website, make an enquiry, book a service or work with me.

What Information I Collect

I may collect:

• Your name, email address and telephone number.

• Information you provide when making an enquiry or booking a service.

• Information relevant to your child’s sleep support, including their age, sleep patterns, routines, feeding, development and relevant health information.

• Information provided through questionnaires, sleep logs, consultations, WhatsApp, email or other communications.

• Payment and transaction details.

• Feedback or testimonials you choose to provide.

• Technical information about how you use the website, such as your IP address, browser type and general website usage information, where applicable.

I only collect information that is reasonably necessary for the services I provide.

How I Collect and Use Your Information

I may collect information when you:

• Contact me through the website, email, telephone or WhatsApp.

• Book or purchase a service.

• Complete a questionnaire or sleep log.

• Take part in a consultation or support period.

• Provide feedback or a testimonial.

• Use the website.

I use this information to:

• Respond to enquiries and arrange discovery calls.

• Manage bookings.

• Provide consultations and personalised sleep support.

• Prepare sleep plans and other client materials.

• Communicate with you during your support period.

• Process payments and maintain appropriate business records.

• Improve my services.

• Meet legal, regulatory or accounting requirements.

• Send marketing communications where you have chosen to receive them.

My lawful bases for using personal information may include contract, legitimate interests, legal obligation and consent, depending on how the information is being used.

Some health information is given additional protection under UK data-protection law. I will only use this information where it is relevant to the sleep support I provide and where permitted by law.

Information About Your Child

To provide personalised sleep support, I may need information about your child’s sleep, routines, feeding, development and health.

I will only request and use information that is relevant to the support being provided.

Please avoid providing medical or other sensitive information that is not relevant to your child’s sleep support.

Who I Share Information With

I do not sell your personal information.

I may share information with trusted service providers that help me run Safe & Sound Sleep Co., including providers used for:

• Website hosting.

• Appointment scheduling and bookings.

• Payment processing.

• Email and communications.

• WhatsApp support.

• Document storage and business administration.

I may also share information with professional advisers where necessary, or disclose information where required by law or where I reasonably believe there is a serious safeguarding concern.

I take reasonable steps to ensure that service providers processing personal information on my behalf have appropriate safeguards in place.

How I Keep Your Information Secure

I take reasonable steps to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

Access to client information is limited to what is necessary for running Safe & Sound Sleep Co. and providing my services.

While no electronic system can be guaranteed to be completely secure, I take appropriate measures to protect the information entrusted to me.

How Long I Keep Your Information

I will not keep personal information for longer than reasonably necessary.

My usual retention periods are:

• General enquiries: up to 12 months.

• Client records, including consultation notes and sleep plans: up to 6 years where appropriate for legal, insurance, business or record-keeping purposes.

• Financial and transaction records: for as long as required by applicable tax and accounting rules.

• Testimonials or feedback (used with your permission): until you withdraw permission or the material is no longer required.

Where information is no longer required, it will be securely deleted or anonymised where appropriate.

Your Data Protection Rights

Depending on the circumstances, you may have the right to:

• Ask for a copy of the personal information I hold about you.

• Ask me to correct inaccurate or incomplete information.

• Ask me to delete your personal information in certain circumstances.

• Ask me to restrict how your information is used.

• Object to certain uses of your personal information.

• Withdraw consent where I rely on your consent.

• Request the transfer of certain personal information where applicable.

If you would like to exercise any of these rights, please contact me using the details below.

You also have the right to raise a concern with the Information Commissioner’s Office (ICO) if you are unhappy with how your personal information has been handled.

Links to Other Websites

My website may contain links to third-party websites.

I am not responsible for the privacy practices or content of websites operated by third parties, and I recommend reviewing the privacy policy of any external website you visit.

Cookies

Information about how cookies and similar technologies are used on this website can be found in the Cookies Policy.

Changes to This Privacy Policy

I may update this Privacy Policy from time to time to reflect changes to my services, business practices or applicable data-protection requirements.

The latest version will be available on this website and the date at the top of the policy will show when it was last updated.

Contact

If you have any questions about this Privacy Policy, would like to exercise your data-protection rights or have concerns about how your information has been handled, please contact:

Lauren Thomas trading as Safe & Sound Sleep Co.
Email: hello@safeandsoundsleepco.co.uk
Website: safeandsoundsleepco.co.uk